Canned, Foamy, Yours. The Untold Story of the Beer Can

On January 24, beer lovers around the world celebrate an important holiday. It was on this day, back in 1935, that canned beer went on sale, and the date itself has forever become the official Birthday of the beer can. How it was created and what other interesting events took place in the fate of canned beer — we will tell you in this article.

Back in the past

The can beer from that very 1935 belonged to the American company Gottfried Krueger Brewing Company from the state of New Jersey, which decided to conduct an experiment and released a trial batch for consumers to evaluate the new container. 91% of customers liked the novelty, and then it was decided to start mass production of Krueger’s Finest and Cream Ale in a «metal» format.

However, Gottfried Krueger Brewing Company was not a pioneer. Before it, in the twenties, Pabst and Anheuser-Busch had tried to market beer in metal cans, but their bold plans were thwarted by Prohibition.

The design of the first metal cans bears little resemblance to what can be found on the shelves today. At first they were steel containers with a flat lid that had to be opened with a key. At the end of 1935, Schlitz revolutionized the beer can with a new format. It was called an «inverted funnel» or «spout», but in fact it resembled a bottle and was closed with a crown cork.

For several years, the companies fought for market supremacy. Some modernized cans with a «spout», others — containers with a flat lid. However, then both had to put the matter on pause — during the war canned beer was no longer sold in the United States.

Better than steel

A new revolution in the world of canned beer took place in 1958. It was then that the Hawaii Brewing Company introduced Primo Beer in an aluminum can. For a while, manufacturers tried to combine one with the other, creating steel cans with aluminum lids, but in the end everyone finally switched to aluminum.

But there were still problems with opening the container. They were only solved in 1963, when Schlitz introduced a can with a ring on the lid on a national level. The development appealed so much to ordinary Americans that by the end of the sixties the volume of canned beer sold exceeded that of bottled beer.

Modern cans — aluminum, with a ring, which remains on the lid after opening — appeared on the market closer to the early eighties. And since then they haven’t changed much.

It doesn’t matter whether it is canned or bottled, the main thing is that it is tasty! You can taste just such foam in any beer restaurant Lambic. Come — we have a huge menu of drinks from different countries of the world, a wide choice of dishes and always cozy atmosphere!

Date : 24 March

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