Fruit "beard": what Barbe Ruby is famous for
At first glance the frivolous name and the brutal label - this beer seems to work on the contrast, immediately attracting attention. Although in fact there is no contradiction - "barbe" means "beard" in French. And not just any beard, but a specific one - the famous Belgian brewers. But first things first.
How it all began
Once upon a time, back in the Middle Ages, there was a Barbe d'Or brewery in the Belgian city of Liège. It belonged to a noble family of de Homme - and apparently it stood out because it left its mark on history. The masters from Verhaeghe decided to perpetuate the memory of their ancestors and created a line of Barbe fruit beers. On the label they put the family coat of arms of the noblemen who owned the brewery.
Barbe beer became popular first of all thanks to its producer. Verhaeghe brewery became famous because it was the first Belgian brewery - in the 19th century - that started to sell its products not close to the production facility, as was customary, but in the capital. During World War I the company was suspended, but then it managed to win the trust of customers again and now it is rightfully considered one of the most iconic and legendary in Belgium.
А сейчас?
Despite its fruity character, Barbe Ruby has retained its serious medieval character. Quite strong (about 8 degrees), not sweet, but rather tart and spicy, with a slight acidity in the end, it conquers from the first sip even those who are generally indifferent to this direction. At the very beginning the taste captures the cherry with a bone and notes of wine barrels, then hints of almonds are added, and at the finish there are light nuances of grapes and citrus fruits. A stunning combination that is impossible not to fall in love with!
Barbe Ruby's aroma is also very rich. It has tones of ripe cherries, elderberries, almonds, and true connoisseurs will also feel light vanilla hints.
Ruby beer is brewed by top fermentation. Only natural ingredients: water, wheat, barley malt, sugar, yeast, hops and fruit extract. Despite the strength of the drink, there is almost no alcohol in it - and this is also the merit of the brewers, who hone their recipes to perfection.
The producer recommends serving the beer chilled to 6-8 degrees in a branded glass, which also features the famous beard. This way you can fully enjoy the unique bright taste and special character of Barbe Ruby, which keeps the memory of talented medieval brewers. Come to any Belgian beer restaurant - and enjoy a pleasant tasting!
That's the base: what kind of beer the zoomers drink and what Kraft has to do with it
What is cringe to some is Spanish shame to others. With the beginning of a new era, not only language changes — fashion, interests and, of course, tastes change. Including beer. We wondered what kind of beer people of different generations prefer, whether the fashion for craft beer among millennials is still alive, and what the Zoomers like. Who likes what kind of beer It turns out that the theory of generations, which was proposed by Americans William Strauss and Neil Howe, works in the field of food. The year of birth directly affects what food, drinks and lifestyle a person chooses. The following picture emerges for beer: — Generation X — those born between 1965 and 1979 — are beer traditionalists who choose the classics that have been tried and tested over the years, both imported and domestic; — Millennials — children of the eighties and early nineties — drink mostly imported beers, and craft — still; — Zoomers — born after 1996 — are more health-oriented, so they don’t drink much beer. But if they do drink beer, they drink trendy drinks — fruit and tomato varieties, as well as beer smoothies. What’s on trend The beer industry has seen several consistent trends in recent years, and these trends are expected to be with us into 2025. Let’s take a closer look at what beer lovers can expect in the new year. First of all, imported beer will return to us. After sanctions were imposed, some brands left the market, and the share of foreign beer decreased to 7% of the total volume. Now imported beer is experiencing a new wave of popularity in our country, the former demand for it is returning, which means that there is hope for the appearance of familiar labels in stores. Non-alcoholic beer is still in fashion, and the reason for this is the fashion for a healthy lifestyle. Significant funds have been poured into advertising of beer without degrees, even Olympic champions support popular brands of non-alcoholic beer. According to statistics, sales of non-alcoholic beer have increased by more than 20% in the past year, and this is probably just the beginning. And, of course, unusual flavors were and still are in trend. Craft breweries are still at the top of their game — vegetable, tomato and mushroom gose, unusual fruit and berry drinks, and «soupy» flavors like tom yam are at the peak of popularity. No matter how old you are or what kind of beer you prefer, there’s sure to be a drink you’ll love at Lambic. And also in our beer restaurants — a wide choice of dishes, quality service and always cozy atmosphere. We are waiting for you!
20 December 2024
Holiday with Christmas beer flavor: we tell you what is Christmas beer
New Year’s Eve is associated with bubbles of sparkling wine, the cold season in general — with warming mulled wine, and Christmas, especially in the countries of the victorious foam — with the taste of Christmas beer. Not everyone in Russia knows about this Western tradition, and not everyone has tasted real Christmas beer. We fill the offensive gap and tell you what Christmas beer is, how to drink it and what to combine it with. A bit of history Christmas beer appeared in pre-Christian Scandinavia — Vikings brewed an unusual winter drink for the Yule holiday, which took place at the end of December. Beer was considered a gift to the Scandinavian gods, so its consumption was an obligatory item of the holiday program. In the Middle Ages Christmas beer was also loved in Europe — Germany, France, Belgium and England. Everywhere it was prepared in different ways, but it was always based on seasonal beer, usually strong and dense ale, which was brewed in monasteries and abbeys. In the XVIII century Christmas beer together with the Scandinavians emigrated to the USA, in the beginning of the XX century it gained commercial status, and in 1975 it got a new and permanent popularity thanks to Anchor Brewing Co, which released a special drink for Christmas holidays. And today Christmas beer is known and loved in many countries — for example, in Denmark its annual release is accompanied by a national holiday called J-Day. Features of Christmas beer Christmas beer is a strong, dark and spicy beer that has a rich consistency, sweet notes in the taste and a warming aftertaste. It both gives a sense of festivity and warms you up in the cold season as well as mulled wine. Brewers often add spices to Christmas beer — nutmeg, coriander, cinnamon, ginger, orange and lemon zest. A prime example of a Christmas beer is Delirium Christmas from the Belgian brewery Huyghe. It is a strong amber ale with an aroma of fruit, spices and caramel malt, as well as a bright spicy taste with a bittersweet aftertaste. Perfect for winter! Christmas beer is best served chilled to 7-15 degrees, not in straight beer glasses, but in rounded glasses, as for wine. The ideal gastronomic pairing for the drink will depend on the variety, but the universal choice will be grilled meat, oven-baked vegetables, chocolate and creamy desserts. Looking for a place to try an authentic Christmas beer? Come to Lambic! Our beer restaurants offer a huge selection of quality beer from all over the world and delicious food that will be a perfect accompaniment to your favorite drink. Come — we will find something to surprise you!
20 December 2024