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Rise of the machines: can artificial intelligence replace tastemakers

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No one disputes that neural networks are taking over the world. But many people still believe that in some professions, humans are irreplaceable — for example, in creativity, where it is not the quality of the work that is valued above all, but the emotions that the creator has put into it. And what about tasters, particularly of alcoholic beverages — can artificial intelligence fully replace them? Let’s get to the bottom of it.

Pros and cons

Machines have been used in the production of alcoholic beverages for a long time — for example, technology monitors the temperature of fermentation and many other processes. But the final decision — whether to release the product into the world or not — is still made by a human being. It is professional tasters who taste the finished drinks and give a verdict on how well they are made.

It is known that there have been many attempts to create an artificial «nose» that would capture and recognize the aroma of drinks. But as experiments have shown, it is too early for it to compete with humans — humans are capable of capturing up to a trillion flavors. In addition, experienced tasters can make predictions on the smell, how the drink will evolve with longer aging, and this artificial intelligence is all the more beyond the control.

As experts themselves say, they have been learning the art of tasting for dozens of years. And it is simply impossible to put so much experience into a program so that it could evaluate a product in the same way as a human being. In addition, everyone evaluates drinks differently, focusing on their individual preferences, sensitivity, approach. Trying to systematize this is like having only one critic evaluate art, books, or movies. Neural networks can derive the perfect formula for drinks, but are hardly able to properly evaluate the diversity from different angles, as humans can.

It is also important to remember that the sense of taste is made up of many elements. Among them are sight, smell, touch and even individual associations. In addition, it takes a very extensive vocabulary to not just recognize but also describe a flavor correctly.

Professional tasters are very careful with their «working tools» — the taste buds. For example, they do not use perfume during tastings, do not work with colds, and the process itself usually takes place in the morning, because at this time the receptors are most sensitive. This is why experienced professionals are so valued around the world. And this once again proves that so far artificial intelligence can’t even come close to competing with them.

And all amateur tasters are invited to the beer restaurants of the Lambic chain, Hundreds of the best beers from all over the world are waiting for you to try them!

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Porter beer: from the working class to the aristocrats

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Hook Norton Double Stout beer: twice the fun

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