The blue moon is to blame: the story of the Belgian beer Blue Moon
Belgian, but from America, surprisingly tasty, but affordable, witbier, but instead of curacao - sweet orange ... Blue Moon beer is as if woven from contradictions, and this is precisely its uniqueness. No wonder they said about him that such discoveries happen only on the Blue Moon. One random phrase later became the name of the variety, but it was clearly no accident that led to worldwide popularity.
What is it anyway?
Blue Moon is a typical Belgian blanche. Hence the confusion - many fans of foamy drinks are still convinced that the drink is of European origin. But this is not so: Blue Moon beer is completely American. Despite this, producers do not forget about the origins - large letters belgian white on the label directly indicate the style of beer.
Blue Moon beer was first brewed back in 1995 at a brewery in Denver, Colorado. The masters went on an experiment - they took the classic Belgian blanche as a basis, but instead of the bitter orange of Curacao, they added the zest of the sweet Valencia variety. The beer was named Bellyslide Belgian White - and kept it until production was moved to Canada.
The legendary name Blue Moon was born exactly there, in Quebec. And in the same place - beer continues to be brewed both for the local and partially for the American market. The brewery in Denver is also still operating, and in 2016 it went through a major upgrade.
Taste and popularity
The main advantage of Blue Moon Belgian White beer is its unique taste. Bright and at the same time light, sweet, but not cloying, with a pronounced fruity-citrus character and a pleasant spice of coriander. By the way, brewers recommend serving it with an orange slice — this way you can feel the whole gamut of flavors.
To create a drink, in addition to the already mentioned citruses, brewers use white wheat, malted barley, oats and coriander. Because of the grains in Blue Moon, it’s definitely not worth trying for people with gluten allergies, but for everyone else, it can even benefit - the drink has potassium, protein and antioxidants. And all this is in addition to endorphins, which will definitely be developed after tasting.
According to public opinion polls, Blue Moon is almost the most favorite beer of Americans. In the states of Oregon and Maryland, it has no equal at all - the vast majority of residents confirmed that they prefer the original witbeer to any other variety.
Experts are also unanimous: Blue Moon consistently wins medals at world beer championships, and in 1995 it was recognized as the best in its category.
Blue Moon goes well with light snacks and fish and seafood dishes. You can try it almost everywhere - beer restaurants love this variety for its versatility, accessibility and loyal value. We love Blue Moon too — and we are happy to offer you to try the legendary American beer in the Lambic brasserie chain. Come - the Blue Moon is already calling!
That's the base: what kind of beer the zoomers drink and what Kraft has to do with it
What is cringe to some is Spanish shame to others. With the beginning of a new era, not only language changes — fashion, interests and, of course, tastes change. Including beer. We wondered what kind of beer people of different generations prefer, whether the fashion for craft beer among millennials is still alive, and what the Zoomers like. Who likes what kind of beer It turns out that the theory of generations, which was proposed by Americans William Strauss and Neil Howe, works in the field of food. The year of birth directly affects what food, drinks and lifestyle a person chooses. The following picture emerges for beer: — Generation X — those born between 1965 and 1979 — are beer traditionalists who choose the classics that have been tried and tested over the years, both imported and domestic; — Millennials — children of the eighties and early nineties — drink mostly imported beers, and craft — still; — Zoomers — born after 1996 — are more health-oriented, so they don’t drink much beer. But if they do drink beer, they drink trendy drinks — fruit and tomato varieties, as well as beer smoothies. What’s on trend The beer industry has seen several consistent trends in recent years, and these trends are expected to be with us into 2025. Let’s take a closer look at what beer lovers can expect in the new year. First of all, imported beer will return to us. After sanctions were imposed, some brands left the market, and the share of foreign beer decreased to 7% of the total volume. Now imported beer is experiencing a new wave of popularity in our country, the former demand for it is returning, which means that there is hope for the appearance of familiar labels in stores. Non-alcoholic beer is still in fashion, and the reason for this is the fashion for a healthy lifestyle. Significant funds have been poured into advertising of beer without degrees, even Olympic champions support popular brands of non-alcoholic beer. According to statistics, sales of non-alcoholic beer have increased by more than 20% in the past year, and this is probably just the beginning. And, of course, unusual flavors were and still are in trend. Craft breweries are still at the top of their game — vegetable, tomato and mushroom gose, unusual fruit and berry drinks, and «soupy» flavors like tom yam are at the peak of popularity. No matter how old you are or what kind of beer you prefer, there’s sure to be a drink you’ll love at Lambic. And also in our beer restaurants — a wide choice of dishes, quality service and always cozy atmosphere. We are waiting for you!
20 December 2024
Holiday with Christmas beer flavor: we tell you what is Christmas beer
New Year’s Eve is associated with bubbles of sparkling wine, the cold season in general — with warming mulled wine, and Christmas, especially in the countries of the victorious foam — with the taste of Christmas beer. Not everyone in Russia knows about this Western tradition, and not everyone has tasted real Christmas beer. We fill the offensive gap and tell you what Christmas beer is, how to drink it and what to combine it with. A bit of history Christmas beer appeared in pre-Christian Scandinavia — Vikings brewed an unusual winter drink for the Yule holiday, which took place at the end of December. Beer was considered a gift to the Scandinavian gods, so its consumption was an obligatory item of the holiday program. In the Middle Ages Christmas beer was also loved in Europe — Germany, France, Belgium and England. Everywhere it was prepared in different ways, but it was always based on seasonal beer, usually strong and dense ale, which was brewed in monasteries and abbeys. In the XVIII century Christmas beer together with the Scandinavians emigrated to the USA, in the beginning of the XX century it gained commercial status, and in 1975 it got a new and permanent popularity thanks to Anchor Brewing Co, which released a special drink for Christmas holidays. And today Christmas beer is known and loved in many countries — for example, in Denmark its annual release is accompanied by a national holiday called J-Day. Features of Christmas beer Christmas beer is a strong, dark and spicy beer that has a rich consistency, sweet notes in the taste and a warming aftertaste. It both gives a sense of festivity and warms you up in the cold season as well as mulled wine. Brewers often add spices to Christmas beer — nutmeg, coriander, cinnamon, ginger, orange and lemon zest. A prime example of a Christmas beer is Delirium Christmas from the Belgian brewery Huyghe. It is a strong amber ale with an aroma of fruit, spices and caramel malt, as well as a bright spicy taste with a bittersweet aftertaste. Perfect for winter! Christmas beer is best served chilled to 7-15 degrees, not in straight beer glasses, but in rounded glasses, as for wine. The ideal gastronomic pairing for the drink will depend on the variety, but the universal choice will be grilled meat, oven-baked vegetables, chocolate and creamy desserts. Looking for a place to try an authentic Christmas beer? Come to Lambic! Our beer restaurants offer a huge selection of quality beer from all over the world and delicious food that will be a perfect accompaniment to your favorite drink. Come — we will find something to surprise you!
20 December 2024