Top beer trends. What's in store for beer drinkers in 2025?
The world changes every day, and so do people’s tastes. Twenty years ago, beer restaurants in Russia could be counted on one’s fingers, and the number of labels on store shelves was dozens at best. Today, the picture is quite different: diversity reigns everywhere, and the public is becoming more and more discerning. Does this mean that new beer trends will appear in the near future or not? Let’s find out.
Restopubs instead of beer halls
Many establishments that yesterday offered only beer and appetizers are changing their format. Interest in gastronomy is growing in Russia, food is becoming a real cult, so many modern restaurants are trying to keep up with the times. And where previously you could order only toast and wings, today there is a full menu from the chef.
The way of drinking beer is also changing. More and more often, beer restaurants offer so-called gastronomic pairings — a type of beer and a dish that goes perfectly with it.
Still Craft
According to experts, the beer revolution will not happen in our country in the near future. There will be changes, but gradual. For example, it is expected that over time the share of craft consumption will grow. Now this segment accounts for an average of 2% of the total volume, but in the US this figure is dozens of times higher. It is not certain that Russia will be able to catch up and overtake America, but they will definitely start drinking more kraft. Mostly favoring those producers who produce a really interesting and high-quality product.
In addition, there is now a growing interest in IPA on the American market, and it is not excluded that it will soon come to us as well. There are already many fruity varieties of IPA in US stores, for example, with melon or mango flavors. Experts believe that such varieties may become popular in our country.
But interest in sour ales, on the contrary, is beginning to subside. Inspired by their growing popularity, producers have brewed a lot of sour varieties, but the wow effect has not happened. According to experts, today sour ales are drunk more often for the sake of experimentation, and for regular use, they still choose the classics.
By the way, you can try all of the above and even more in Lambic beer restaurants. Come — we will make you delicious!
Japanese beer Hitachino Nest Yuzu Lager
It is tacitly believed that the best beer is brewed in Europe — Belgium, Germany and the Czech Republic. However, there are other countries which produce high-quality foam, it is just that it is not so popular in Russia. For example, Japan. Connoisseurs will confirm: it is almost impossible to find tasteless beer in the land of the rising sun. On the shelves of Japanese stores there are both classic varieties and unusual labels. A bright representative of the latter is Hitachino Nest Yuzu Lager. Let’s find out what exactly it is good for. Freshness and harmony The original Hitachino Nest Yuzu Lager is brewed on the basis of Hitachino Nest Lager light lager, but with a secret ingredient. Yuzu juice, or Japanese citron, is added to the drink. Thanks to this fruit, the taste and aroma of the beer acquires characteristic citrus notes, refreshing sourness and piquant bitterness. In addition to yuzu itself, the flavor of Hitachino Nest Yuzu Lager has notes of tangerine, grapefruit, malt and hops. And in addition to the citrus sourness, the full-bodied flavor also shows light malt notes. Hitachino Nest Yuzu Lager is so refreshing and drinkable that it is often consumed without gastronomic accompaniment, as an aperitif. It is the perfect drink for hot weather or to quench thirst. This beer can also be served with light appetizers, salads and seafood. A bit of history If you want to delve more into Japanese beer culture, it’s also worth learning more about the maker of Hitachino Nest Yuzu Lager. This is a Kiuchi company founded by Kiuchi Nihei in the city of Naka in 1823. Initially, the company only produced sake, and later switched to other alcohols such as wine, liqueurs, and beer. In 1996, Kiuchi put beer production on stream by opening its own mini-brewery, Hitachino Nest. Hitachino is the old name of the province, which in ancient times was known for its fertile soils and abundant crops of grains from which excellent beer was brewed. Kiuchi products have repeatedly received prestigious awards at beer competitions and festivals, not only in Japan, but also abroad. The beer is appreciated for its excellent taste and quality, and the company itself is appreciated for its loyalty to tradition: since its foundation, for almost two centuries, it has been owned by the same family. Looking for a place to try Japanese beer in Moscow? Come to any Lambic beer restaurant. We have many interesting varieties that will pleasantly surprise you!
24 March 2025
Summer lambics: refresh yourself with a fruity beer from Belgium
When the thermometer is high, nothing is as refreshing as a cold beer. Especially if it’s lambics — a traditional Belgian sour beer with natural juice, which not only gives a pleasant coolness, but also pleases with deep flavor. Why fruit beer saves you in the heat Light sourness, sparkling «character» and juicy fruit notes make lambics an ideal drink for summer. Unlike heavy ales or bitter IPAs, fruit beers are easy to drink, almost like lemonade, but with a distinctive beer depth. It stimulates the appetite, quenches thirst and gives a feeling of freshness thanks to the natural juices in the composition — cherry, raspberry, peach or other fruits and berries. What to choose The best option for hot weather — sour lambics, which do not leave an unpleasant feeling of lusciousness, like a sweeter beer or soda. For example, the classic cherry Kriek MAX. The bright flavor of ripe berries and pleasant sourness make it perfect for a hot day. «Kriek» is not too sweet, with a slight tartness and a long aftertaste. If you like softer, sweeter options, Lindemans Pecheresse is your choice. This peach lambic has a honeyed and fruity bouquet, a light sparkle and velvety texture, and a slight acidity and refreshing note in the finish. A variant for cider lovers, but it’s still a lambic — Lindemans Apple. The drink has a bright rich taste, which perfectly balances the sweetness of red and sourness of green apples, pleasant aroma and refreshing aftertaste. Perfect for a hot day! How to drink lambics in the heat For a beer to be truly refreshing, proper serving is important. Lambics should be: — Cool down to 6-8°C — this will reveal all the nuances of flavor, but will not lose the freshness.— Serve in tall glasses — the flavor will «play». If desired, you can add ice to the drink, but do not get carried away — there is a chance to «dilute» the deep flavor of Lambic. And it is better to just have to go to Lambic! In our beer restaurants — a large selection of varieties from Belgium and other countries of the world. Proper serving of drinks, delicious food, cozy atmosphere and excellent service are guaranteed!
21 June 2025