Guinness beer: the history of the brand and the most popular Irish stout

If you ask anyone to name the top 5 most popular dark beers, Guinness would definitely be on the list. This Irish stout is known all over the world, and drinking it has become a whole philosophy. Many Guinness fans travel thousands of kilometers to taste the legendary drink in its homeland, and the list of such fans includes real stars, such as director Chris Hayden. Why Guinness beer is known and loved in any part of the world — this article was analyzed in this article.

How it all began

The founder of the brand Arthur Guinness was born in 1725 in Ireland. At the age of 27 he inherited a large sum for those times — 100 pounds sterling — and decided to invest it in business, opening his own brewery in the town of Leixlip. In 1959 he moved to Dublin, and although the brewing industry was going through a bad time, he rented a derelict estate near St. James Gate for 9000 years, where he continued to brew his beer.

Despite the fact that beer production was in decline during those years, Guinness managed to spin out and even began exporting his products to England. After the death of the businessman, the brewery was inherited by his son, and then it was passed on to his children, until in the 1850s the next owner registered the Guinness trademark.

Few people know that the brewery’s creator, Arthur Guinness, did not brew stout at his brewery — only English ale and porter. Guinness Draught, which became famous all over the world, appeared only in 1956, on the 200th anniversary of the lease signed by Arthur Guinness.

The secret of success

Much of the popularity of «Guinness» is due to competent advertising. From the slogan Guinness is Good For You to the widest range of souvenir products. It is in Guinness invented the so-called «beer widget», which allows you to create a delicate creamy cap when filling from the bottle and tin can. The creators received a Royal Award for this development, and the know-how itself was recognized as the greatest invention of the last 40 years.

By the way, the Guinness Book of Records is also directly related to the brand — it was on the company’s initiative that it was first published in 1955. The idea of its creation was simple — to record in one place all the world’s achievements in order to solve the endless disputes of visitors to Irish pubs.

Of course, all these interesting points do not fuel interest in Guinness products. But not advertising alone — Guinness beer really has a rich, smooth, creamy flavor, which is dominated by burnt and smoky tones, as well as notes of black coffee and caramel. By the way, the drink owes much of its popularity to the «beer widget» — a nitrogen capsule that creates a recognizable foam cap when bottled. The flavor of the beer is muted, with notes of roasted malt, coffee and milk chocolate.

Looking for a place to try Guinness and other popular beers? Come to Lambic! Our chain of beer restaurants features hundreds of labels from around the world, as well as delicious food, great service and a cozy atmosphere. Come — we will find something to surprise you!

Date : 23 January

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