What is cringe to some is Spanish shame to others. With the beginning of a new era, not only language changes — fashion, interests and, of course, tastes change. Including beer. We wondered what kind of beer people of different generations prefer, whether the fashion for craft beer among millennials is still alive, and what the Zoomers like.
It turns out that the theory of generations, which was proposed by Americans William Strauss and Neil Howe, works in the field of food. The year of birth directly affects what food, drinks and lifestyle a person chooses.
The following picture emerges for beer:
— Generation X — those born between 1965 and 1979 — are beer traditionalists who choose the classics that have been tried and tested over the years, both imported and domestic;
— Millennials — children of the eighties and early nineties — drink mostly imported beers, and craft — still;
— Zoomers — born after 1996 — are more health-oriented, so they don’t drink much beer. But if they do drink beer, they drink trendy drinks — fruit and tomato varieties, as well as beer smoothies.
The beer industry has seen several consistent trends in recent years, and these trends are expected to be with us into 2025. Let’s take a closer look at what beer lovers can expect in the new year.
First of all, imported beer will return to us. After sanctions were imposed, some brands left the market, and the share of foreign beer decreased to 7% of the total volume. Now imported beer is experiencing a new wave of popularity in our country, the former demand for it is returning, which means that there is hope for the appearance of familiar labels in stores.
Non-alcoholic beer is still in fashion, and the reason for this is the fashion for a healthy lifestyle. Significant funds have been poured into advertising of beer without degrees, even Olympic champions support popular brands of non-alcoholic beer. According to statistics, sales of non-alcoholic beer have increased by more than 20% in the past year, and this is probably just the beginning.
And, of course, unusual flavors were and still are in trend. Craft breweries are still at the top of their game — vegetable, tomato and mushroom gose, unusual fruit and berry drinks, and «soupy» flavors like tom yam are at the peak of popularity.
No matter how old you are or what kind of beer you prefer, there’s sure to be a drink you’ll love at Lambic. And also in our beer restaurants — a wide choice of dishes, quality service and always cozy atmosphere. We are waiting for you!
When the thermometer is high, nothing is as refreshing as a cold beer. Especially if it’s lambics — a traditional Belgian sour beer with natural juice, which not only gives a pleasant coolness, but also pleases with deep flavor. Why fruit beer saves you in the heat Light sourness, sparkling «character» and juicy fruit notes make lambics an ideal drink for summer. Unlike heavy ales or bitter IPAs, fruit beers are easy to drink, almost like lemonade, but with a distinctive beer depth. It stimulates the appetite, quenches thirst and gives a feeling of freshness thanks to the natural juices in the composition — cherry, raspberry, peach or other fruits and berries. What to choose The best option for hot weather — sour lambics, which do not leave an unpleasant feeling of lusciousness, like a sweeter beer or soda. For example, the classic cherry Kriek MAX. The bright flavor of ripe berries and pleasant sourness make it perfect for a hot day. «Kriek» is not too sweet, with a slight tartness and a long aftertaste. If you like softer, sweeter options, Lindemans Pecheresse is your choice. This peach lambic has a honeyed and fruity bouquet, a light sparkle and velvety texture, and a slight acidity and refreshing note in the finish. A variant for cider lovers, but it’s still a lambic — Lindemans Apple. The drink has a bright rich taste, which perfectly balances the sweetness of red and sourness of green apples, pleasant aroma and refreshing aftertaste. Perfect for a hot day! How to drink lambics in the heat For a beer to be truly refreshing, proper serving is important. Lambics should be: — Cool down to 6-8°C — this will reveal all the nuances of flavor, but will not lose the freshness.— Serve in tall glasses — the flavor will «play». If desired, you can add ice to the drink, but do not get carried away — there is a chance to «dilute» the deep flavor of Lambic. And it is better to just have to go to Lambic! In our beer restaurants — a large selection of varieties from Belgium and other countries of the world. Proper serving of drinks, delicious food, cozy atmosphere and excellent service are guaranteed!
21 June 2025
Summer is the perfect time to enjoy Belgian beer. But what to pair it with? When it’s hot outside, you want something light, fresh, yet rich. And that’s where seafood, cheeses, fruits and desserts come in, which perfectly complement the rich flavors of Belgian brews. Seafood In summer, chilled shrimp with lemon and garlic sauce are especially good — they set off the malty sweetness of pale ales and wheat beers. But other seafood can pair well with Belgian beers, too. Here are some ready-made tips: — Blanche de Bruxelles or Hoegaarden — whizbiers with citrus notes — can be served with mussels and low-fat sauces. — Saison Voisin, a farmhouse ale with a spicy hop bitterness, will accentuate the flavor of grilled oysters or calamari. Cheeses The Belgians know a lot about cheese, and their beers harmonize well with different varieties: — Sharp aged cheeses (such as gorgonzola) are a great pairing for a strong Tripel Karmeliet.— Delicate goat cheeses with honey go perfectly with fruity lambics like Lindemans Kriek. Fruit salads and berries In the heat of the day, it’s especially nice to snack on fresh fruit — it enhances the fruity notes in the drink itself: — Cherries, strawberries, peaches — a win-win for Kriek or Framboise.— A fruit salad with citrus and mint is a refreshing pairing for a blanche, such as Corsendonk Blanche. Desserts If you want to end the evening on a sweet note, give these a try: — Waffles with berries and whipped cream — duo with St. Bernardus Abt 12 or Chimay Blue.— Lemon tart — will emphasize the citrus tones of the vitbiers or lambics.— Chocolate desserts — the perfect accompaniment for Kasteel Rouge, Petrus Aged Red and Delirium RED, as well as all chocolate and coffee varieties. And remember: summer appetizers should be light and should accentuate, not overpower, the flavor of the beer. It is best to serve them chilled to keep the balance and enjoy every sip. Come to Lambic — in our beer restaurants you will find the best beer from all over the world and the perfect accompaniment to it. We look forward to seeing you!
21 June 2025