From cheese to chocolate, from coffee to beer, there are more and more Kraft products around every day. Not everyone understands what's behind this buzzword, and some are convinced we're talking about some special varieties. The reality is much simpler: the English word "craft" means "craft" or "workmanship"; therefore, all Kraft beer is handmade. And how else is craft beer different from drinks that can be found on the shelves of any store? Let's find out.
Craft beer appeared in the United States in the mid-1970s. That was the time when private breweries were legalized in the country and small companies finally got an opportunity to create their own brews and experiment with known flavors.
As the years passed, craft beer acquired characteristic features that distinguish it from the beer produced on an industrial scale:
— Only author's recipes are used, which guarantee a unique taste and flavor.
— All ingredients are natural, any preservatives and flavorings are excluded.
— Private companies do not have to follow GOSTs, so they can even add unusual products to the beer, such as rare herbs.
— The product is natural, so it is stored for no more than 3 months.
— Craft beer is usually produced in small volumes, which increases its value for fans.
— The price is usually higher than for mass-produced beverages.
— Private breweries strive to create a clear image of their product, so a lot of attention is paid to packaging and labeling, which increases the pleasure of drinking.
Craft beer, like regular beer, includes hundreds of varieties. Most often small breweries experiment with dark and pale ales, because they are easier to produce, but the finished drink has a rich flavor and aroma.
You can buy craft beers in specialized stores and taste them in bars, either regular or craft ones. In the latter bars one usually goes for the atmosphere - there craft beer is served in beautiful wine glasses, similar to wine glasses, and the drinks are accompanied by original snacks.
Fans of craft beers claim that craft beer is healthier than regular beer. There is some truth in it - in the production process preservatives are not used, which means that all the useful properties of natural ingredients are preserved as much as possible. According to scientists, craft beer is rich in B vitamins which help lower the level of cholesterol in the body, support the nervous system and cope with stress faster. But only with moderate consumption!
High-quality craft beer is waiting for you in the beer restaurant chain Come - we'll find something to surprise you!
It is tacitly believed that the best beer is brewed in Europe — Belgium, Germany and the Czech Republic. However, there are other countries which produce high-quality foam, it is just that it is not so popular in Russia. For example, Japan. Connoisseurs will confirm: it is almost impossible to find tasteless beer in the land of the rising sun. On the shelves of Japanese stores there are both classic varieties and unusual labels. A bright representative of the latter is Hitachino Nest Yuzu Lager. Let’s find out what exactly it is good for. Freshness and harmony The original Hitachino Nest Yuzu Lager is brewed on the basis of Hitachino Nest Lager light lager, but with a secret ingredient. Yuzu juice, or Japanese citron, is added to the drink. Thanks to this fruit, the taste and aroma of the beer acquires characteristic citrus notes, refreshing sourness and piquant bitterness. In addition to yuzu itself, the flavor of Hitachino Nest Yuzu Lager has notes of tangerine, grapefruit, malt and hops. And in addition to the citrus sourness, the full-bodied flavor also shows light malt notes. Hitachino Nest Yuzu Lager is so refreshing and drinkable that it is often consumed without gastronomic accompaniment, as an aperitif. It is the perfect drink for hot weather or to quench thirst. This beer can also be served with light appetizers, salads and seafood. A bit of history If you want to delve more into Japanese beer culture, it’s also worth learning more about the maker of Hitachino Nest Yuzu Lager. This is a Kiuchi company founded by Kiuchi Nihei in the city of Naka in 1823. Initially, the company only produced sake, and later switched to other alcohols such as wine, liqueurs, and beer. In 1996, Kiuchi put beer production on stream by opening its own mini-brewery, Hitachino Nest. Hitachino is the old name of the province, which in ancient times was known for its fertile soils and abundant crops of grains from which excellent beer was brewed. Kiuchi products have repeatedly received prestigious awards at beer competitions and festivals, not only in Japan, but also abroad. The beer is appreciated for its excellent taste and quality, and the company itself is appreciated for its loyalty to tradition: since its foundation, for almost two centuries, it has been owned by the same family. Looking for a place to try Japanese beer in Moscow? Come to any Lambic beer restaurant. We have many interesting varieties that will pleasantly surprise you!
24 March 2025
When the thermometer is high, nothing is as refreshing as a cold beer. Especially if it’s lambics — a traditional Belgian sour beer with natural juice, which not only gives a pleasant coolness, but also pleases with deep flavor. Why fruit beer saves you in the heat Light sourness, sparkling «character» and juicy fruit notes make lambics an ideal drink for summer. Unlike heavy ales or bitter IPAs, fruit beers are easy to drink, almost like lemonade, but with a distinctive beer depth. It stimulates the appetite, quenches thirst and gives a feeling of freshness thanks to the natural juices in the composition — cherry, raspberry, peach or other fruits and berries. What to choose The best option for hot weather — sour lambics, which do not leave an unpleasant feeling of lusciousness, like a sweeter beer or soda. For example, the classic cherry Kriek MAX. The bright flavor of ripe berries and pleasant sourness make it perfect for a hot day. «Kriek» is not too sweet, with a slight tartness and a long aftertaste. If you like softer, sweeter options, Lindemans Pecheresse is your choice. This peach lambic has a honeyed and fruity bouquet, a light sparkle and velvety texture, and a slight acidity and refreshing note in the finish. A variant for cider lovers, but it’s still a lambic — Lindemans Apple. The drink has a bright rich taste, which perfectly balances the sweetness of red and sourness of green apples, pleasant aroma and refreshing aftertaste. Perfect for a hot day! How to drink lambics in the heat For a beer to be truly refreshing, proper serving is important. Lambics should be: — Cool down to 6-8°C — this will reveal all the nuances of flavor, but will not lose the freshness.— Serve in tall glasses — the flavor will «play». If desired, you can add ice to the drink, but do not get carried away — there is a chance to «dilute» the deep flavor of Lambic. And it is better to just have to go to Lambic! In our beer restaurants — a large selection of varieties from Belgium and other countries of the world. Proper serving of drinks, delicious food, cozy atmosphere and excellent service are guaranteed!
21 June 2025